Defenders of Truth

Our data driven, digitally enhanced world can give one pause. Going to see the Lion King after reading David Von Drehle’s piece in the Washington Post, “The Lion King Remake is Terrifying and Why it Has Nothing to Do with The Movie,” really drove home that point.

The number of digitally altered images and videos continues to explode. It’s one thing to have incredibly lifelike CGI images in a movie, but often images and videos are distorted or completely fabricated for less than honorable purposes. Von Drehle wonders if one day any one of us could find ourselves co-starring in a deep fake attack.

The new digital reality requires every one of us to become more skeptical, better informed consumers and vigorous defenders of the truth. And, it also serves as a good reminder of the importance of authenticity in how we share our own brand and product stories.