Case Study Category: Travel & Tourism

Helping A Cultural Icon Spread It’s Wings

Milwaukee Art Museum—Warhol Promoting Milwaukee Art Museum’s Calatrava addition, debunking city’s “beer and brats” image On the verge of opening world-famous architect Santiago Calatrava’s first building in the U.S., the Milwaukee Art Museum tapped Buzz Monkeys to help spread the word. The team worked to secure regional and national coverage,… Read More

Museum Reopening Campaign Entices Locally and Wins Nationally

Milwaukee Art Museum Reopening Reintroducing Milwaukee Art Museum with Award-Winning Interactive Campaign “Uncrated. Unveiled.” campaign drew record-setting attendance for the Milwaukee Art Museum through mysterious shipping crates linked to interactive website After completing its 14-month renovation, the Milwaukee Art Museum needed to reopen its doors and showcase artwork that had… Read More

National Press Coverage Guides Art Lovers To Hidden Gem

JMKAC Media outreach drives traffic to destination off the beaten track The John Michael Kohler Arts Center looked to Buzz Monkeys to build regional awareness for its exhibitions. Through the Wisconsin Joint Effort Marketing (JEM) grant program, the Arts Center’s marketing efforts focused on attracting audiences from across the state… Read More

National Media Placements Promote Museum, World’s Greatest Daredevil

Harley-Davidson Museum Harnessing national figure’s popularity to reach broad audience for museum In the summer of 2010, the Harley-Davidson Museum debuted its biggest temporary exhibit to date. True Evel: The Amazing Story of Evel Knievel told the story of the World’s Greatest Daredevil, and Buzz Monkeys was challenged with sharing… Read More