Case Study Category: Manufacturing

Sparking A Heat Wave With Media and Industry Influencers

  Acurite Buzz Monkeys has been connecting people with their passions – from motorcycle riding to personal weather monitoring – for more than 20 years. AcuRite, a leading manufacturer of home weather monitoring devices and family-owned Wisconsin business, recently tapped Buzz Monkeys to help boost the brand’s visibility with the… Read More

International Media Outreach Tells Manufacturers Story During A Global Crisis

Putzmeister Helping a company manage the spotlight Following the March 2011 earthquake that devastated Japan’s eastern coast, a Wisconsin company found itself uniquely positioned to help. Putzmeister America, a division of one of the world’s most well-known and respected heavy equipment manufacturers, was able to send two boom pumps –… Read More

Engaging and Uniting Employees Around The World with Internal Communications

Mammotome Employee Communications Setting the stage for a new global company When Devicor Medical Products, Inc. purchased the breast biopsy and health care business from Ethicon Endo-Surgery (a Johnson & Johnson company) in July of 2010, CEO Tom Daulton was faced with transitioning about 300 global employees from a multi-billion… Read More

Corporate Responsibility Program Empowers People To Weather The Storm

Kohler Power Targeted media relations supports regional sales Buzz Monkeys developed a targeted media relations program for Kohler Power that matched up well with its regional sales and distribution channels, helping the generator and engine manufacturer reach a broader audience. In addition, through outreach to a variety of vertical industry… Read More

NYC Media Event Creates Buzz For New Product

Kohler Plumbing Media Event Raising the profile of a high tech shower head Prior to its newest performance-showering product’s official debut at the Kitchen & Bath Industry Show, Kohler Plumbing soaked up a cascade of media interest for the DTV, a digital valve that controls and customizes the showering experience.… Read More

Corporate Responsibility Program Promotes Water Conservation

Kohler Plumbing Media relations efforts establish Kohler’s leadership in water conservation As a manufacturer of high-end kitchen and bath products, Kohler Plumbing needed to balance its leadership role in water conservation and efficiency with its luxury bath image. Buzz Monkeys helped Kohler define its positioning with a year-long media relations… Read More

Serving Those Who Serve Our Country

Harley-Davidson Bikes Over Baghdad Reinforcing an iconic brand’s identity As a company whose brand is deeply enmeshed with the values of freedom and patriotism, Harley-Davidson has been committed to supporting the U.S. Armed Forces for nearly 100 years. In 2009, Harley-Davidson partnered with a handful of elite BMX athletes to… Read More