Case Study Category: Food & Beverage

Miller High Life Toasts 100, Connects with Beer Drinkers on National Road Tour

Miller PR rejuvenates brand’s connection with Middle America While most beer brands compete for new legal drinkers, Miller High Life wanted to share a story of tradition, heritage and brand values with its core drinker as part of its 100th birthday. A two-tiered PR program included a national media toast… Read More

Positive Press And Promotions Support Introduction Of New Beer

Leinenkugel’s PR adds spice to Leinenkugel’s seasonal brew launch Regional craft brewer Leinenkugel’s tapped Buzz Monkeys to launch the brand’s first holiday beer – Leinenkugel’s Apple Spice. PR goals included telling the Leinenkugel family story as part of a publicly owned brand and luring new, aspirational drinkers to the Leinies… Read More

National Popcorn Company A Hit With The Media

G.H. Cretors Popped Corn Reintroducing a traditional product in nontraditional way G.H. Cretors is a national mother-daughter owned popcorn company with a rich history. After all, their roots in popcorn making date back to 1885, when they first began making handcrafted, gourmet popped corn with real ingredients. However, they wanted… Read More

Promo Contest Builds Enthusiasm Among Burrito Lovers

Chipotle Great Burrito Hunt The Great Burrito Hunt brings parks partnership to life To add excitement and value to Chipotle’s partnership with the Naperville (Ill.) Park District, Buzz Monkeys planned a month-long Great Burrito Hunt to get Naperville residents into the parks and generate burrito buzz. With a year of… Read More

Playful and persistent media relations efforts to bring burritos to the ballpark

Chipotle Just before baseball season, Buzz Monkeys turned the typical tailgate upside-down, offering Chipotle as a fresh alternative to hauling grills, meat, and trimmings to the ballpark. The blitz garnered interviews on morning TV news and with Wisconsin’s top morning radio team. To extend the story, the agency sent buckets… Read More

Chipotle Sustainability

Beyond Burritos: Sharing Chipotle’s Sustainability Story As Chipotle Mexican Grill established itself as a leader in serving Food With Integrity, Buzz Monkeys helped the beloved burrito joint spread their broader sustainability story in Wisconsin, Minnesota and Illinois. Buzz Monkeys forged relationships with the media throughout the restaurant’s central region, sharing… Read More