Sparking A Heat Wave With Media and Industry Influencers

acurite weather station

 

Acurite

Buzz Monkeys has been connecting people with their passions – from motorcycle riding to personal weather monitoring – for more than 20 years.

AcuRite, a leading manufacturer of home weather monitoring devices and family-owned Wisconsin business, recently tapped Buzz Monkeys to help boost the brand’s visibility with the media and self-proclaimed “gadget geeks.” Linking to the ever-growing smart home technology trend, the team strategized an integrated marketing campaign including outreach to top media outlets, partnerships with key influencers, and reinvigorated blog and social media content.

Following the launch of AcuRite’s new Atlas home weather station, a heat wave ensued. The campaign generated over 138 million media impressions, including product reviews in five major trade publications and inclusion in three national holiday gift guides. POPSUGAR, a top consumer site elevating some of today’s hottest trends, covered the brand over the holiday season. The team was able to extend reach into new markets, with mommy bloggers, outdoor enthusiasts and hobbyists of all kinds.

Buzz Monkeys continues to stoke the fire by developing smart blog and social media content focused on growing AcuRite’s fan base and developing the next generation of weather enthusiasts.