Playful and persistent media relations efforts to bring burritos to the ballpark



Just before baseball season, Buzz Monkeys turned the typical tailgate upside-down, offering Chipotle as a fresh alternative to hauling grills, meat, and trimmings to the ballpark. The blitz garnered interviews on morning TV news and with Wisconsin’s top morning radio team. To extend the story, the agency sent buckets overflowing with fresh produce and colorful press materials to key media, inviting them to “spice up summer.” This resulted in a TV cooking segment and two major newspaper features on Chipotle’s mission of Food with Integrity. Another major media push offered exclusive opportunities go “behind the line” for a food sampling session. The effort re-engaged key media contacts, introduced Chipotle to a new wave of freelancers and bloggers, and led to a national feature in Food and Drink