Establishing A Global Brand Through Thought Leadership


Devicor Medical Products, Inc.

Showcasing investment, growth and innovation against a gloomy economic backdrop

In November 2008, GTCR, a leading private equity firm focused on investing in growth companies in health care, technology and other industries, partnered with former health care executive Tom Daulton to form Devicor Medical Products, Inc. With Daulton on board as CEO, GTCR committed $250 million in equity capital to support Devicor’s growth strategy.

As he looked to build a market-leading medical device company in the highly attractive health care sector, Daulton turned to Buzz Monkeys to actively mine for opportunities with business, finance and health care media.

With the economy headed for a significant downturn, Buzz Monkeys recognized the opportunity to tell Devicor’s story against the backdrop of the bigger business news of the day. While many businesses were struggling, Devicor was ready to invest, and was able to showcase how they were uniquely positioned for growth and innovation.

A major media blitz announced that Devicor was looking to make its first major acquisition. The results included features in Crain’s Chicago Business, The Gray Sheet, Start Up, Healthcare Corporate Finance News, and more. In addition, coverage in key trade publications led to Daulton’s appearance on a speaking panel at the “IN3: Investment in Innovation” conference. Combined, these efforts helped Daulton establish Devicor as a major private equity player in the medical device market.