Media relations efforts establish Kohler’s leadership in water conservation
As a manufacturer of high-end kitchen and bath products, Kohler Plumbing needed to balance its leadership role in water conservation and efficiency with its luxury bath image.
Buzz Monkeys helped Kohler define its positioning with a year-long media relations blitz aimed at educating media contacts and spreading Kohler’s stewardship message to consumers. The first step was an announcement regarding Kohler’s participation in the Environmental Protection Agency’s WaterSense program. As an early partner, Kohler was one of the first manufacturers with multiple toilets certified to comply with the program’s guidelines for conserving water.
Buzz Monkeys also managed the production of a b-roll video to be shared with news stations across the country, with a special focus on areas that were facing severe droughts and immediate water shortages. In the video, Ed del Grande of the DIY Network’s “Ed the Plumber” shared water-saving tips for homeowners, and one of Kohler’s senior engineers discussed in detail how Kohler’s high-tech products use less water without sacrificing performance.
Finally, Buzz Monkeys provided media relations support for Kohler’s participation in trade shows such as the International Builder’s Show and GreenBuild. We brainstormed creative ways for Kohler to share the conservation message with attendees and helped the company connect with relevant media.