Strategy & Planning
Strategic Marketing Communication Planning
Identifying challenges, assessing opportunities and creating the strategic plans we implement to help our clients reach their goals.
Content Strategy & Management
Establishing an effective content strategy can position your business as a thought leader and, indirectly, promote your products and services. Doing so requires understanding your audiences’ needs and interests, and, most importantly, publishing regular, high quality content. Readers demand more than product pitches, superficial information or keyword-rich articles. We help you enhance your marketplace presence by creating and managing engaging content.
We both support companies’ internal marketing communications departments and function as a stand-alone service helping firms engage with target audiences and manage their reputations across an ever-widening number of touch points, both offline (annual reports, e-newsletters, sponsorships, etc.) and online (social media.)
In our role as "keeper" of our clients' brands, our goal is to ensure that we have collectively crystallized your WHY – your organization’s reason for existing and the heart of your brand – from the audience point of view – as well as WHAT you do and HOW you do it differently – into a concise, consistent brand platform on which all communications will be built, ensuring that the messages you deliver are in sync with consumer interactions at every touchpoint.
When it comes to communicating with your customers through unique and interesting content and becoming a thought leader in your industry, our in-house journalism experts can help produce the best content and deliver it on the platforms best-suited for your company’s cause.
Press kits, news releases, national, regional and local media pitching, wire service distribution, press tours, online newsrooms, webinars, podcasts … we do it all to get your story in front of the right editors, reporters and anchors, and thus, the right audience.
We have tapped into the expertise of former journalists on our staff to offer half-day and full-day media training sessions. These include background on media practices, assistance with developing key messages, strategies for managing interview, and role play of live interviews which are videotaped, played back and critiqued.
Employee & Internal Communications
Employees are ambassadors for their employers. What they say about you creates an influential communications channel in the communities where you operate, and among customers and prospects. We develop messaging and strategies that keep employees informed - turning them into advocates not detractors.
Issues & Crisis Management
Before you say too little or too much, get in touch with our team of crisis communications experts. We have years of experience dealing with clients, the media and the public in crisis situations.
Coordinating partnerships, engaging civic leaders and nonprofit organizations, and reaching out in the community on behalf of clients in meaningful, impactful ways.
Grassroots Marketing Programs
Word-of-mouth marketing, grassroots promotions and incentives, street team presence and outreach … we get the masses talking, which is often one of the most effective ways of spreading a client’s message.
Sponsorships & Promotions
Finding the best community partners and making sure that each and every partnership and sponsorship we coordinate hits the right audience, adds value to consumers and benefits all parties involved.
Special Event Planning
From ribbon-cutting ceremonies with city officials to commercial real estate grand openings and open houses to employee appreciation parties and community-wide events, we plan dozens of events each year on behalf of our clients.
Our team stays current with the latest social media trends to create your business' most efficient social media strategy to help ensure you're always connected with your audience.
Digital & Print Collateral Materials
From annual reports to websites to social media programs to videos, we work with clients to develop the most effective supporting materials that advance their communications goals. For any technology we don't have in-house, we tap into a network of trusted vendor partners to deliver a final product of the highest quality — guaranteed.