Reaching the right media contacts buoys product introduction
Digital Check Corporation, a leading innovator in check scanning technology headquartered in Northbrook, Ill., was making one of the largest product announcements in the company’s history. To ensure a successful product launch, Digital Check wanted to work with an agency partner with expertise in both technology and financial public relations that could strategize and execute the product’s rollout to key trade and business media audiences.
Buzz Monkeys stepped in, quickly educating ourselves about the product technology and aligning with Digital Check’s internal marketing team as well as its advertising agency partner, Jigsaw. We wrote and provided strategic feedback for all content related to the launch, including press materials, online content and an industry whitepaper.
We conducted a media training session with the company’s two designated spokesmen to prepare them for their first experience with the press. Once staff was appropriately prepped, Buzz Monkeys orchestrated a flight of prebriefings with key editorial stakeholders that led to coverage in important trade publications such as Transaction Directory, Remote Deposit Capture and Digital Transactions.