Setting the stage for a new global company
When Devicor Medical Products, Inc. purchased the breast biopsy and health care business from Ethicon Endo-Surgery (a Johnson & Johnson company) in July of 2010, CEO Tom Daulton was faced with transitioning about 300 global employees from a multi-billion dollar corporation to a smaller, privately-funded medical device company. At the same time, Devicor began hiring to fill more than 100 positions in the U.S. and around the globe to start growing the newly acquired company.
Buzz Monkeys' strategic communications planning was key to helping Daulton establish the tone and tenor for the newly established MAMMOTOME, and to build a baseline for employee communications that would help bridge the culture gap between existing and new employees.
Immediately upon assuming ownership of MAMMOTOME, Devicor relied on Buzz Monkeys to orchestrate a global webcast to welcome all employees to the new entity and give them a visual frame of reference for the new U.S. headquarters and senior leadership team. Buzz Monkeys helped develop content and messaging for several additional global webcasts throughout the company’s first year to convey critical updates on the growth, sales and marketing strategies, and new product development efforts.
In addition, we created an employee e-newsletter to keep all team members linked in to each other and to headquarters. A general news email inbox allowed employees to share news and questions at any time. The newsletter served as an effective vehicle to rally "Team MAMMOTOME" members around relevant events, such as the Komen Race for the Cure.
Combined, these efforts helped Daulton establish MAMMOTOME as a flexible, nimble, and innovative place to work, and ensured that all global team members stayed well connected.