There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Way to go Gap fans for telling the company how you really felt about the iconic store’s new logo!
Do you want to engage in a word of mouth campaign to reap its many rewards to build brand exposure? If so, keep these 5 truths in mind as you develop a plan and budget:
I’ll get right to the point.
Since we do a lot of work with charitable organizations, I thought I’d write a post that would be helpful for charity marketing personnel who are looking to reach new young, mobile-savvy donors. They should consider adding a text-to-donate service. During a crisis, texting is an especially efficient way to obtain donations.
When was the last time your crisis communications plan was updated? If the answer is more than three or four years (e.g. since the advent of Facebook and Twitter), your plan needs an overhaul.
I love it when the media covers real-world examples of small business using social media to enhance their word of mouth marketing efforts. Their success stories help others learn by example.
At Buzz Monkeys, we run on Macs. So I was excited to learn about the new Places feature on the latest version of Facebook for iPhone. It’s essentially like Foursquare where you can see what offers are nearby and announce those deals with your friends.
I was recently thinking about Maslow’s Hierarchy of Needs and how it would apply to social media today. While searching for a relevant study, I found Dan Zarrella, The Social Media Scientist. Zarrella is an award-winning social, search and viral marketing expert and author of the O’Reilly Media book, “The Social Media Marketing Book.“ This guy knows a thing or two about Tweeting.
Person to Person Word of Mouth Still Reigns Supreme
I’m not a Royal gawker, but I tune into Buckingham Palace news on occasion when princes William or Harry make headlines. Turns out that the British Monarchy has been whooping it up in the social space and making full use of Word of Mouth to keep themselves relevant.