There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Electronic communication tools and social media are powerful means to quickly communicate. While in most cases speed is an asset, it’s also a major negative for those who don’t self-censor.