There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Instead of talking about how great your brand is, wouldn’t it be wonderful if someone else said it? Better yet, someone credible? Someone respected by your target customer? Someone whose opinion and reach had the power to influence a purchasing decision? Welcome to the idea of influencing the influencer as part of your marketing campaign.
I recently had the good fortune to catch the David Bowie exhibit at the Museum of Contemporary Art in Chicago before it closed and I can’t stop thinking about it. The exhibit explored more than five decades in the extraordinary career of David Bowie as a pioneer, cultural icon, innovator, and influencer of music, art, design, fashion and more.
The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.
Believe us, we understand that the media world and our jobs as public relations practitioners have changed radically over the past five years. Each day, we learn something new and we evolve. If we didn’t, we wouldn’t survive in this business.
When clients ask me about ways to add excitement to their marketing plans, I often ask them about company anniversaries or milestones. Why? They’re a great source to boost employee morale and secure extra media coverage.
I’m a huge Beatles fan. So is my husband. We live on Penny Lane in Strawberry Field subdivision (My husband was the developer and named the subdivision and the roads.)
Electronic communication tools and social media are powerful means to quickly communicate. While in most cases speed is an asset, it’s also a major negative for those who don’t self-censor.