Home   /   Mind of the Monkey

Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

showing entries tagged "Grassroots Marketing Programs"

Miss Representation and the power of word of mouth

Miss Representation and the power of word of mouth Thumbnail

msr21 You may have heard by now about “Miss Representation,” a documentary film created by Jennifer Siebol Newsom about the negative portrayal and treatment of women in our popular culture and news media, and the under-representation of women in positions of influence and power in our country.

Read the full post


Don’t confuse social with strategy

Don’t confuse social with strategy Thumbnail

Does this sound familiar? “I’m sorry, you have selected an invalid option. Please press one to return to the main menu.”

Read the full post


Content Rules – Write Your Way To Awesome Word of Mouth

Content Rules – Write Your Way To Awesome Word of Mouth Thumbnail

I started 2011 by purchasing “Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.”

Read the full post


Best Word of Mouth Brands for 2010

Best Word of Mouth Brands for 2010 Thumbnail

Vitrue Ranks Top 100 Social Brands

Read the full post


From Panhandler to WOM Success Story

From Panhandler to WOM Success Story Thumbnail

Ted Williams Racks Up Job Offers From Online Video

Read the full post


Instant Communication Speeds Word of Mouth Marketing

Instant Communication Speeds Word of Mouth Marketing Thumbnail

It was bound to happen. Someone finally declared the end of e-mail as we know it. Turns out that someone was Mark Zuckerberg, the founder of Facebook. Word of mouth marketing is getting another leg up on instant messaging for the generation who craves immediacy.

Read the full post


YouTube is Major Contributor to Word of Mouth

YouTube is Major Contributor to Word of Mouth Thumbnail

Can you remember life before YouTube? In five short years, the video sharing platform has become an indispensable part of our lives. It offers entertainment, news, cause marketing and branding.

Read the full post


Stunts with Social Media Snare Word Of Mouth

Stunts with Social Media Snare Word Of Mouth Thumbnail

Marketers who organize PR stunts or guerrilla marketing efforts these days should take advantage of all the opportunities available for word of mouth via social media. In fact, many creative marketers are even letting crowdsourcing take over as a stunt itself as digital savvy-ness becomes mainstream.

Read the full post


Two Tips to Increase Word of Mouth for Your Company Anniversary

Two Tips to Increase Word of Mouth for Your Company Anniversary Thumbnail

When clients ask me about ways to add excitement to their marketing plans, I often ask them about company anniversaries or milestones. Why? They’re a great source to boost employee morale and secure extra media coverage.

Read the full post


Cricket at Summer Soulstice

Cricket at Summer Soulstice Thumbnail

Summer Soulstice in Milwaukee, WI

Read the full post