There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
On Wednesday last week, I attended a luncheon at the Wisconsin Club put on by the local chapter of the American Marketing Association, and while these types of events often run together in my mind, I can safely say that this one will stick with me for a long time to come.
The interview from the Harvard Business Review, “Being More Productive,” that I referenced in the previous post, is in the May 2011 issue and is a worthwhile read.
The May issue of the Harvard Business Review featured an interview with two experts on productivity: David Allen, author of Getting Things Done, and Tony Schwartz, CEO of The Energy Project and author of Be Excellent at Anything.
Way to go Gap fans for telling the company how you really felt about the iconic store’s new logo!