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Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

showing entries tagged "Crisis Communications"

iTunes Beatles Announcement: WOM PR Disaster or Standard Issue PR?

iTunes Beatles Announcement: WOM PR Disaster or Standard Issue PR? Thumbnail

I’m a huge Beatles fan. So is my husband. We live on Penny Lane in Strawberry Field subdivision (My husband was the developer and named the subdivision and the roads.)

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Damage Control, Journalism in the Era of WOM

Damage Control, Journalism in the Era of WOM Thumbnail

Electronic communication tools and social media are powerful means to quickly communicate. While in most cases speed is an asset, it’s also a major negative for those who don’t self-censor.

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Word of Mouth Kills New GAP Logo

Word of Mouth Kills New GAP Logo Thumbnail

Way to go Gap fans for telling the company how you really felt about the iconic store’s new logo!

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Text Donations: Expanding WOM Frontier for Cause Marketers

Text Donations: Expanding WOM Frontier for Cause Marketers Thumbnail

Since we do a lot of work with charitable organizations, I thought I’d write a post that would be helpful for charity marketing personnel who are looking to reach new young, mobile-savvy donors. They should consider adding a text-to-donate service. During a crisis, texting is an especially efficient way to obtain donations.

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A Checklist to Minimize Negative Word of Mouth: How to Use Social Media in a Crisis

A Checklist to Minimize Negative Word of Mouth: How to Use Social Media in a Crisis Thumbnail

When was the last time your crisis communications plan was updated? If the answer is more than three or four years (e.g. since the advent of Facebook and Twitter), your plan needs an overhaul.

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