There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Most business leaders are big fans of what their companies do. They believe in the value of their products and services and, God bless them, they should. But good marketers realize that just because clients are convinced that everyone needs what they’re selling doesn’t mean it’s self-evident to prospective purchasers.
Last month, in my capacity as a board member for Creative Alliance Milwaukee, I had the pleasure of sitting down with an arts delegation from Ireland and Northern Ireland. The group was touring the U.S. to study policies and practices in the non-profit arts that could possibly help strengthen their cultural institutions. The group was here courtesy of the Irish Institute at Boston College whose work is supported by a grant from the Department of State.
Are you trying to harness the power of social media? If your target demographic is in the coveted 18-34 range, then you’re marketing in the right spot, but probably not in the right way.
Fundraising is a niche that benefits greatly from Word of Mouth Marketing. The rise of social media has only helped causes gain greater awareness among future donors. Here’s a cool idea that could easily be reproduced in the U.S.