Home   /   Mind of the Monkey

Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

showing entries tagged "Community Relations"

Don't Let the Fans Control the Message

Don't Let the Fans Control the Message  Thumbnail

Most business leaders are big fans of what their companies do. They believe in the value of their products and services and, God bless them, they should. But good marketers realize that just because clients are convinced that everyone needs what they’re selling doesn’t mean it’s self-evident to prospective purchasers.

Read the full post


U.S. visit helps Ireland’s arts groups face funding challenges

U.S. visit helps Ireland’s arts groups face funding challenges Thumbnail

Last month, in my capacity as a board member for Creative Alliance Milwaukee, I had the pleasure of sitting down with an arts delegation from Ireland and Northern Ireland. The group was touring the U.S. to study policies and practices in the non-profit arts that could possibly help strengthen their cultural institutions. The group was here courtesy of the Irish Institute at Boston College whose work is supported by a grant from the Department of State.

Read the full post

Tags:     |     |  

Use Cause Marketing for Savvy Millennials Who Prefer Word of Mouth

Use Cause Marketing for Savvy Millennials Who Prefer Word of Mouth Thumbnail

Are you trying to harness the power of social media? If your target demographic is in the coveted 18-34 range, then you’re marketing in the right spot, but probably not in the right way.

Read the full post

Tags:     |  

Fundraising and Word of Mouth Marketing

Fundraising and Word of Mouth Marketing Thumbnail

Fundraising is a niche that benefits greatly from Word of Mouth Marketing. The rise of social media has only helped causes gain greater awareness among future donors. Here’s a cool idea that could easily be reproduced in the U.S.

Read the full post