There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Most business leaders are big fans of what their companies do. They believe in the value of their products and services and, God bless them, they should. But good marketers realize that just because clients are convinced that everyone needs what they’re selling doesn’t mean it’s self-evident to prospective purchasers.
Social media is a term that may still make some squirm. As the era of the selfie progresses, it’s easy to write off this form of sharing and engaging as trivial, even narcissistic. However, for businesses looking to connect with an audience, these platforms are blessings in disguise.
Instead of talking about how great your brand is, wouldn’t it be wonderful if someone else said it? Better yet, someone credible? Someone respected by your target customer? Someone whose opinion and reach had the power to influence a purchasing decision? Welcome to the idea of influencing the influencer as part of your marketing campaign.
I recently had the good fortune to catch the David Bowie exhibit at the Museum of Contemporary Art in Chicago before it closed and I can’t stop thinking about it. The exhibit explored more than five decades in the extraordinary career of David Bowie as a pioneer, cultural icon, innovator, and influencer of music, art, design, fashion and more.
Last month, in my capacity as a board member for Creative Alliance Milwaukee, I had the pleasure of sitting down with an arts delegation from Ireland and Northern Ireland. The group was touring the U.S. to study policies and practices in the non-profit arts that could possibly help strengthen their cultural institutions. The group was here courtesy of the Irish Institute at Boston College whose work is supported by a grant from the Department of State.
On Wednesday last week, I attended a luncheon at the Wisconsin Club put on by the local chapter of the American Marketing Association, and while these types of events often run together in my mind, I can safely say that this one will stick with me for a long time to come.
msr21 You may have heard by now about “Miss Representation,” a documentary film created by Jennifer Siebol Newsom about the negative portrayal and treatment of women in our popular culture and news media, and the under-representation of women in positions of influence and power in our country.
Mind of the Monkey - Creative Alliance
I took my son to McDonalds last week to treat him to an ice cream sundae.
Does this sound familiar? “I’m sorry, you have selected an invalid option. Please press one to return to the main menu.”
The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.
The interview from the Harvard Business Review, “Being More Productive,” that I referenced in the previous post, is in the May 2011 issue and is a worthwhile read.
The May issue of the Harvard Business Review featured an interview with two experts on productivity: David Allen, author of Getting Things Done, and Tony Schwartz, CEO of The Energy Project and author of Be Excellent at Anything.