There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Most business leaders are big fans of what their companies do. They believe in the value of their products and services and, God bless them, they should. But good marketers realize that just because clients are convinced that everyone needs what they’re selling doesn’t mean it’s self-evident to prospective purchasers.
Social media is a term that may still make some squirm. As the era of the selfie progresses, it’s easy to write off this form of sharing and engaging as trivial, even narcissistic. However, for businesses looking to connect with an audience, these platforms are blessings in disguise.
Instead of talking about how great your brand is, wouldn’t it be wonderful if someone else said it? Better yet, someone credible? Someone respected by your target customer? Someone whose opinion and reach had the power to influence a purchasing decision? Welcome to the idea of influencing the influencer as part of your marketing campaign.
I recently had the good fortune to catch the David Bowie exhibit at the Museum of Contemporary Art in Chicago before it closed and I can’t stop thinking about it. The exhibit explored more than five decades in the extraordinary career of David Bowie as a pioneer, cultural icon, innovator, and influencer of music, art, design, fashion and more.
Last month, in my capacity as a board member for Creative Alliance Milwaukee, I had the pleasure of sitting down with an arts delegation from Ireland and Northern Ireland. The group was touring the U.S. to study policies and practices in the non-profit arts that could possibly help strengthen their cultural institutions. The group was here courtesy of the Irish Institute at Boston College whose work is supported by a grant from the Department of State.
On Wednesday last week, I attended a luncheon at the Wisconsin Club put on by the local chapter of the American Marketing Association, and while these types of events often run together in my mind, I can safely say that this one will stick with me for a long time to come.
msr21 You may have heard by now about “Miss Representation,” a documentary film created by Jennifer Siebol Newsom about the negative portrayal and treatment of women in our popular culture and news media, and the under-representation of women in positions of influence and power in our country.
Mind of the Monkey - Creative Alliance
I took my son to McDonalds last week to treat him to an ice cream sundae.
Does this sound familiar? “I’m sorry, you have selected an invalid option. Please press one to return to the main menu.”
The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.
The interview from the Harvard Business Review, “Being More Productive,” that I referenced in the previous post, is in the May 2011 issue and is a worthwhile read.
The May issue of the Harvard Business Review featured an interview with two experts on productivity: David Allen, author of Getting Things Done, and Tony Schwartz, CEO of The Energy Project and author of Be Excellent at Anything.
Believe us, we understand that the media world and our jobs as public relations practitioners have changed radically over the past five years. Each day, we learn something new and we evolve. If we didn’t, we wouldn’t survive in this business.
I started 2011 by purchasing “Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.”
Vitrue Ranks Top 100 Social Brands
Ted Williams Racks Up Job Offers From Online Video
It was bound to happen. Someone finally declared the end of e-mail as we know it. Turns out that someone was Mark Zuckerberg, the founder of Facebook. Word of mouth marketing is getting another leg up on instant messaging for the generation who craves immediacy.
Can you remember life before YouTube? In five short years, the video sharing platform has become an indispensable part of our lives. It offers entertainment, news, cause marketing and branding.
Do you find that management still has a hard time understanding the point of today’s press release style? Do executives dictate what they want in a release and how it’s written? Do you want to increase your chances to gain more word of mouth and buzz surrounding your news?
Marketers who organize PR stunts or guerrilla marketing efforts these days should take advantage of all the opportunities available for word of mouth via social media. In fact, many creative marketers are even letting crowdsourcing take over as a stunt itself as digital savvy-ness becomes mainstream.
When clients ask me about ways to add excitement to their marketing plans, I often ask them about company anniversaries or milestones. Why? They’re a great source to boost employee morale and secure extra media coverage.
I’m a huge Beatles fan. So is my husband. We live on Penny Lane in Strawberry Field subdivision (My husband was the developer and named the subdivision and the roads.)
Converting Prospects to Customers
Are you trying to harness the power of social media? If your target demographic is in the coveted 18-34 range, then you’re marketing in the right spot, but probably not in the right way.
Electronic communication tools and social media are powerful means to quickly communicate. While in most cases speed is an asset, it’s also a major negative for those who don’t self-censor.
Way to go Gap fans for telling the company how you really felt about the iconic store’s new logo!
Do you want to engage in a word of mouth campaign to reap its many rewards to build brand exposure? If so, keep these 5 truths in mind as you develop a plan and budget:
I’ll get right to the point.
Since we do a lot of work with charitable organizations, I thought I’d write a post that would be helpful for charity marketing personnel who are looking to reach new young, mobile-savvy donors. They should consider adding a text-to-donate service. During a crisis, texting is an especially efficient way to obtain donations.
When was the last time your crisis communications plan was updated? If the answer is more than three or four years (e.g. since the advent of Facebook and Twitter), your plan needs an overhaul.
I love it when the media covers real-world examples of small business using social media to enhance their word of mouth marketing efforts. Their success stories help others learn by example.
Fundraising is a niche that benefits greatly from Word of Mouth Marketing. The rise of social media has only helped causes gain greater awareness among future donors. Here’s a cool idea that could easily be reproduced in the U.S.
At Buzz Monkeys, we run on Macs. So I was excited to learn about the new Places feature on the latest version of Facebook for iPhone. It’s essentially like Foursquare where you can see what offers are nearby and announce those deals with your friends.
I was recently thinking about Maslow’s Hierarchy of Needs and how it would apply to social media today. While searching for a relevant study, I found Dan Zarrella, The Social Media Scientist. Zarrella is an award-winning social, search and viral marketing expert and author of the O’Reilly Media book, “The Social Media Marketing Book.“ This guy knows a thing or two about Tweeting.
Person to Person Word of Mouth Still Reigns Supreme
I’m not a Royal gawker, but I tune into Buckingham Palace news on occasion when princes William or Harry make headlines. Turns out that the British Monarchy has been whooping it up in the social space and making full use of Word of Mouth to keep themselves relevant.
Summer Soulstice in Milwaukee, WI
Buzz Monkeys at Mattress Firm Ribbon Cutting, West Allis, WI