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Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

Stunts with Social Media Snare Word Of Mouth

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Marketers who organize PR stunts or guerrilla marketing efforts these days should take advantage of all the opportunities available for word of mouth via social media. In fact, many creative marketers are even letting crowdsourcing take over as a stunt itself as digital savvy-ness becomes mainstream.

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Two Tips to Increase Word of Mouth for Your Company Anniversary

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When clients ask me about ways to add excitement to their marketing plans, I often ask them about company anniversaries or milestones. Why? They’re a great source to boost employee morale and secure extra media coverage.

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iTunes Beatles Announcement: WOM PR Disaster or Standard Issue PR?

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I’m a huge Beatles fan. So is my husband. We live on Penny Lane in Strawberry Field subdivision (My husband was the developer and named the subdivision and the roads.)

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How To Measure Social Media Word of Mouth

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Converting Prospects to Customers

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Use Cause Marketing for Savvy Millennials Who Prefer Word of Mouth

Use Cause Marketing for Savvy Millennials Who Prefer Word of Mouth Thumbnail

Are you trying to harness the power of social media? If your target demographic is in the coveted 18-34 range, then you’re marketing in the right spot, but probably not in the right way.

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Damage Control, Journalism in the Era of WOM

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Electronic communication tools and social media are powerful means to quickly communicate. While in most cases speed is an asset, it’s also a major negative for those who don’t self-censor.

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Word of Mouth Kills New GAP Logo

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Way to go Gap fans for telling the company how you really felt about the iconic store’s new logo!

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5 Word of Mouth Truths

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Do you want to engage in a word of mouth campaign to reap its many rewards to build brand exposure? If so, keep these 5 truths in mind as you develop a plan and budget:

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Keeping it Real: Pros and Cons of Outsourcing Social Word Of Mouth

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I’ll get right to the point.

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Text Donations: Expanding WOM Frontier for Cause Marketers

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Since we do a lot of work with charitable organizations, I thought I’d write a post that would be helpful for charity marketing personnel who are looking to reach new young, mobile-savvy donors. They should consider adding a text-to-donate service. During a crisis, texting is an especially efficient way to obtain donations.

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