There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.
The interview from the Harvard Business Review, “Being More Productive,” that I referenced in the previous post, is in the May 2011 issue and is a worthwhile read.
The May issue of the Harvard Business Review featured an interview with two experts on productivity: David Allen, author of Getting Things Done, and Tony Schwartz, CEO of The Energy Project and author of Be Excellent at Anything.
Believe us, we understand that the media world and our jobs as public relations practitioners have changed radically over the past five years. Each day, we learn something new and we evolve. If we didn’t, we wouldn’t survive in this business.
I started 2011 by purchasing “Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.”
Vitrue Ranks Top 100 Social Brands
Ted Williams Racks Up Job Offers From Online Video
It was bound to happen. Someone finally declared the end of e-mail as we know it. Turns out that someone was Mark Zuckerberg, the founder of Facebook. Word of mouth marketing is getting another leg up on instant messaging for the generation who craves immediacy.
Can you remember life before YouTube? In five short years, the video sharing platform has become an indispensable part of our lives. It offers entertainment, news, cause marketing and branding.
Do you find that management still has a hard time understanding the point of today’s press release style? Do executives dictate what they want in a release and how it’s written? Do you want to increase your chances to gain more word of mouth and buzz surrounding your news?