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Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

Timing is (almost) everything

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The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.

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Being productive: List-making and small sprints

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The interview from the Harvard Business Review, “Being More Productive,” that I referenced in the previous post, is in the May 2011 issue and is a worthwhile read.

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Limiting distractions and being more productive

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The May issue of the Harvard Business Review featured an interview with two experts on productivity: David Allen, author of Getting Things Done, and Tony Schwartz, CEO of The Energy Project and author of Be Excellent at Anything.

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Back to Basics: Five tips for media relations success

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Believe us, we understand that the media world and our jobs as public relations practitioners have changed radically over the past five years. Each day, we learn something new and we evolve. If we didn’t, we wouldn’t survive in this business.

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Content Rules – Write Your Way To Awesome Word of Mouth

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I started 2011 by purchasing “Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business.”

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Best Word of Mouth Brands for 2010

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Vitrue Ranks Top 100 Social Brands

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From Panhandler to WOM Success Story

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Ted Williams Racks Up Job Offers From Online Video

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Instant Communication Speeds Word of Mouth Marketing

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It was bound to happen. Someone finally declared the end of e-mail as we know it. Turns out that someone was Mark Zuckerberg, the founder of Facebook. Word of mouth marketing is getting another leg up on instant messaging for the generation who craves immediacy.

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YouTube is Major Contributor to Word of Mouth

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Can you remember life before YouTube? In five short years, the video sharing platform has become an indispensable part of our lives. It offers entertainment, news, cause marketing and branding.

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Cultural Writing Shift – Write for the Target, Not the Boss – to Increase WOM

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Do you find that management still has a hard time understanding the point of today’s press release style? Do executives dictate what they want in a release and how it’s written? Do you want to increase your chances to gain more word of mouth and buzz surrounding your news?

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