There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.
Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.
Check back with us often as we continue to share updates and insights from the field!
Social media is a term that may still make some squirm. As the era of the selfie progresses, it’s easy to write off this form of sharing and engaging as trivial, even narcissistic. However, for businesses looking to connect with an audience, these platforms are blessings in disguise.
Instead of talking about how great your brand is, wouldn’t it be wonderful if someone else said it? Better yet, someone credible? Someone respected by your target customer? Someone whose opinion and reach had the power to influence a purchasing decision? Welcome to the idea of influencing the influencer as part of your marketing campaign.
msr21 You may have heard by now about “Miss Representation,” a documentary film created by Jennifer Siebol Newsom about the negative portrayal and treatment of women in our popular culture and news media, and the under-representation of women in positions of influence and power in our country.
Does this sound familiar? “I’m sorry, you have selected an invalid option. Please press one to return to the main menu.”
The piece references social media researcher Dan Zarrella’s research into the science behind social media timing. As marketing anthropologists, we love science.
Ted Williams Racks Up Job Offers From Online Video
It was bound to happen. Someone finally declared the end of e-mail as we know it. Turns out that someone was Mark Zuckerberg, the founder of Facebook. Word of mouth marketing is getting another leg up on instant messaging for the generation who craves immediacy.
Marketers who organize PR stunts or guerrilla marketing efforts these days should take advantage of all the opportunities available for word of mouth via social media. In fact, many creative marketers are even letting crowdsourcing take over as a stunt itself as digital savvy-ness becomes mainstream.
Converting Prospects to Customers
Are you trying to harness the power of social media? If your target demographic is in the coveted 18-34 range, then you’re marketing in the right spot, but probably not in the right way.