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Mind of the Monkey


There’s a little social phenomenon we know and love, the “Buzz Monkey Effect.” Nothing else in fact, fiction, or urban legend so accurately personifies word-of-mouth marketing in action.

Channeling our inner anthropologists, we set off on a grand adventure to showcase the stories, brands and people that make this monkey magic happen. Here, we’ll bring you an insider’s look at those brilliant moments in marketing evolution when an idea or product captures the imagination of consumers. We’ll also share our insights on industry news and trends.

Check back with us often as we continue to share updates and insights from the field!


 

showing entries tagged "Digital & Print Collateral Materials"

MOTM: Creative Alliance

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Mind of the Monkey - Creative Alliance

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YouTube is Major Contributor to Word of Mouth

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Can you remember life before YouTube? In five short years, the video sharing platform has become an indispensable part of our lives. It offers entertainment, news, cause marketing and branding.

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Cultural Writing Shift – Write for the Target, Not the Boss – to Increase WOM

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Do you find that management still has a hard time understanding the point of today’s press release style? Do executives dictate what they want in a release and how it’s written? Do you want to increase your chances to gain more word of mouth and buzz surrounding your news?

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Keeping it Real: Pros and Cons of Outsourcing Social Word Of Mouth

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I’ll get right to the point.

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Text Donations: Expanding WOM Frontier for Cause Marketers

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Since we do a lot of work with charitable organizations, I thought I’d write a post that would be helpful for charity marketing personnel who are looking to reach new young, mobile-savvy donors. They should consider adding a text-to-donate service. During a crisis, texting is an especially efficient way to obtain donations.

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Cricket at Summer Soulstice

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Summer Soulstice in Milwaukee, WI

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